about us
Grow – Empower – Transform
Welcome to Prinsprotea executive coaching, where I believe that just like the Protea flower and Sugarbird, growth is a natural and beautiful process that can lead to transformation.
The Protea flower is a resilient plant that grows in harsh conditions. Similarly, I believe that with the right support and guidance, anyone can thrive and grow even in the most challenging circumstances.
One of the unique characteristics of a Protea flower is its ability to bloom in all seasons. Just as different varieties of Proteas bloom in different seasons, individuals may need different types of coaching depending on their goals, personality traits and circumstances.
I assist with identifying the unique needs of individuals and provide personalised support to help you achieve your objectives and to reach your full potential, no matter what season of life you may be in.
The Sugarbird, depends on the nectar of the Protea flower for its survival. Just as the Sugarbird needs nourishment from the Protea flower, I believe that coaching can provide the essential support and guidance needed for personal and professional growth.
My coaching services are designed to help you transform your life, whether that means achieving your goals, overcoming challenges or developing new skills.
If you are ready to grow, transform, and reach new heights, I invite you to explore my coaching services and discover how I can help you achieve your goals.
Let’s work together to help you bloom like a Protea flower and soar like the Sugarbird.
About Lynda Smit
Lynda Smit (nee Prins), a visionary and seasoned professional in the world of business who has a wealth of knowledge, experience, and a relentless passion for personal and professional growth. Lynda has emerged as a trusted mentor, and catalyst for transformation in the business realm.
Born and raised in South Africa, and having travelled the world in her various roles, Lynda exhibited an innate curiosity and entrepreneurial spirit from a young age.
Lynda’s drive to understand the intricacies of business and human psychology led her to pursue various degrees; from a BCom Hons degree in marketing and communication to a her ICF (International Coaching Federation) Accredited Coach degree and then furthering her studies as a Certified Professional Coach (Optimus Training Academy), ACTP accredited by the ICF.
Armed with her academic foundation, Lynda embarked on a remarkable professional journey that spanned several industries and roles. She honed her skills in various areas such as marketing, recruitment, sales, hospitality, IT, leadership, and strategic planning, holding influential positions in both startups and multinational corporations.
During this time, Lynda recognised a recurring pattern – many individuals and organisations faced similar challenges in achieving sustainable success. Driven by a desire to make a profound impact, she transitioned from the corporate world to embark on a new path as a business coach.
Lynda has made it her mission to empower aspiring entrepreneurs, executives, and teams to overcome obstacles and achieve their full potential. Through a combination of coaching methodologies, tailored strategies, and a deep understanding of human behavior, she has become renowned for her ability to ignite transformational change.
Over the years, Lynda has guided countless individuals through the intricacies of entrepreneurship, helping them develop their business acumen, enhance leadership skills, and create thriving enterprises. She has also worked closely with established organisations, identifying inefficiencies, implementing growth-oriented strategies, and fostering a culture of innovation and collaboration.
At the core of Lynda’s coaching philosophy is the belief that every individual possesses untapped potential, waiting to be unleashed. She emphasises a holistic approach, focusing not only on business strategies but also on personal growth, well-being, and work-life balance. By cultivating a growth mindset, developing self-awareness, and fostering resilience, Lynda helps her clients achieve sustainable success while maintaining a sense of fulfilment and purpose.
As Lynda continues to expand her reach and impact, she remains committed to empowering more individuals and organisations around the globe.
Lynda is based in the City of London; United Kingdom however provides coaching globally.
Process & Trajectory
